“Her costume, if advisedly chosen, conspires to help her relegate it to the subconscious. Therein lies the test for good clothes: the wearer must believe so wholeheartedly in the smartness and suitability of her costume that she can forget about it. But the beholder must be kept constantly aware of how lovely the wearer looks.”
By Alice Hughes in the forward to Designing Women: The Art, Technique, and Cost of Being Beautiful
By Margaretta Byers with Consuelo Kamholz Simon and Schuster. New York. 1938.